Innovative Marketing Communications

1st Edition

Guy Masterman, Emma Wood

Routledge
Published October 3, 2005
Textbook - 324 Pages
ISBN 9780750663618 - CAT# Y128136
Series: Events Management

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Summary

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

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