Innovations of Kansei Engineering

1st Edition

Mitsuo Nagamachi, Anitawati Mohd Lokman

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CRC Press
Published April 19, 2016
Reference - 152 Pages
ISBN 9780429104213 - CAT# KE78201

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Summary

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers

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