Industrial Product Innovation

1st Edition

F A Johne

Routledge
February 1, 2020 Forthcoming
Reference - 190 Pages
ISBN 9780815384397 - CAT# K339669
Series: Routledge Library Editions: The Economics and Business of Technology

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Summary

Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.

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