Industrial Marketing Research (RLE Marketing): Management and Technique

1st Edition

Nicholas Stacey, Aubrey Wilson

Routledge
Published November 26, 2015
Reference - 290 Pages
ISBN 9781138972650 - CAT# Y208444
Series: Routledge Library Editions: Marketing

For Instructors Request Inspection Copy

was $49.95

USD$39.96

SAVE ~$9.99

Add to Wish List
FREE Standard Shipping!

Summary

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title