Industrial Collaboration with Japan

1st Edition

Louis Turner

Routledge
Published February 15, 2013
Reference - 144 Pages
ISBN 9780415845052 - CAT# Y150636
Series: Routledge Library Editions: Japan

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Summary

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

 

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