Indian Movie Entrepreneurship: Not just song and dance

1st Edition

Rajeev Kamineni, Ruth Rentschler

Routledge
June 16, 2020 Forthcoming
Reference - 152 Pages
ISBN 9781138393813 - CAT# K400359
Series: Mastering Management in the Creative and Cultural Industries

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Summary

One of the world’s most prolific creative industries, the Indian movie industry, has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission.

For many readers, it might come as a surprise that Indian movie industry is not just Bollywood and it has several vibrant regional clusters with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to the release. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly.

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