1st Edition

Indian Movie Entrepreneurship Not just song and dance

By Rajeev Kamineni, Ruth Rentschler Copyright 2020
    152 Pages
    by Routledge

    152 Pages
    by Routledge

    One of the world’s most prolific creative industries, the Indian movie industry

    has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

    addresses this omission.

    For many readers, it might come as a surprise that the Indian movie industry is

    not just Bollywood and that it has several regional clusters, which are just as vibrant,

    with a significant output. The authors begin by outlining the contours of Indian

    cinema and the different regional language hubs that form part of the larger picture.

    The reader is then offered a glimpse into the actual process of making a film

    from day zero to release day. The key players in the Indian movie ecosystem are

    analysed, with the central role of the producer highlighted. Concluding with a look

    into the future of the entrepreneurial process in the Indian movie industry, the

    authors illuminate the shifting parameters of distribution and exhibition.

    Appealing to those interested in understanding the entrepreneurial journey of

    the Indian movie industry, the book provides a sneak peek into the business

    landscape of India more broadly.

    1. Indian Movie Entrepreneurship: Opening Credits

    2. Indian Movie Diversity: The Different Woods

    3. Entrepreneurial Movie Producers in India

    4. Green Lighting: Resourcing Movies in India

    5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze

    6. Blockbusters and Bombs in the Indian Movie Business

    7. The Future of Entrepreneurship in Indian Cinema: Closing Credits

    Biography

    Rajeev Kamineni was actively involved in the production, marketing and business

    development of 14 movies in the Indian movie industry. He was a member of

    the board of the Indo Cine Appreciation Foundation (ICAF), and an organising

    committee member of the Chennai International Film Festival (CIFF).

    Ruth Rentschler OAM has more than 20 years’ experience in services, arts and

    cultural management; and leadership in hospitality, the creative industries and academia.

    She has similar experience working in governance, management and marketing

    in the non-profit sphere at local, state, national and international levels. She was Head

    of the School of Management and Professor of Arts and Cultural Leadership at the

    University of South Australia.

    'Producers are the backbone of a movie industry and this book perfectly chronicles the challenges faced by movie producers' -- Arya, Actor and Producer

    ‘The Indian movie industry encompasses South, North, East and Western regions of India and it is much more than just Bollywood. I am glad that this book takes a holistic view and presents the span and depth of this industry.’ -- Katragadda Prasad, President, South Indian Film Chamber of Commerce

    ‘In the past 2 decades, by organising the Chennai International Film Festival, we have successfully placed Chennai on the World map of Cinema. This book takes a step forward in recording the cinema legacy of Chennai and pointing to its historical significance.’ -- Emanadar Thangaraj, Festival Director, Chennai International Film Festival

    ‘Born and brought up in the amazing world of Indian cinema, for me it is riveting to read the incredibly challenging journey of a film entrepreneur that is captured very well in this book’ -- Sanjay Wadhwa, Third generation movie entrepreneur, financier, distributor and content aggregator