Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture

1st Edition

Jennifer Scanlon

Routledge
Published September 29, 1995
Textbook - 290 Pages
ISBN 9780415911573 - CAT# RT1111

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Summary

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

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