Implementing SAP® CRM: The Guide for Business and Technology Managers

1st Edition

Vivek Kale

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Auerbach Publications
Published December 3, 2014
Reference - 513 Pages
ISBN 9780429158407 - CAT# KE82605

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Summary

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted