April 5, 2019 Forthcoming
Reference - 304 Pages - 115 B/W Illustrations
ISBN 9781138071513 - CAT# Y332776
Series: Routledge Studies in Technical Communication, Rhetoric, and Culture
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it.
Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.
The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Chapter 1. Foundations for Picturing Human Forms: Conventions, Historical Context, and the Confluence of the Fine and Applied Arts
Chapter 2. Agency and Empowerment: Figures in Action, Both Individual and Collective
Chapter 3. Narratives with Figures: Temporal Dimensions of Designing Information with Human Forms
Chapter 4. Figure Design in Cultural Context: Transformations in Visualizing Identity with Human Forms
Chapter 5. Expressing Emotion with Figures: A Rhetorical Spectrum of Pathos Appeals from Happiness to Distress
Chapter 6. Humanizing Data Design: The Rhetorical and Perceptual Dynamics of
Visualizing Data with Human Forms