How to Win at CRM: Strategy, Implementation, Management

1st Edition

Seth Kinnett

Auerbach Publications
Published July 13, 2017
Reference - 220 Pages - 15 B/W Illustrations
ISBN 9781498714709 - CAT# K25305

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USD$69.95

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Summary

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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