How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable

1st Edition

Kristin Johnson, Shalon Roth

Published December 26, 2018
Reference - 146 Pages
ISBN 9781138352681 - CAT# K395437

Outstanding Digital Product 2018

For Instructors Request Inspection Copy

was $25.99


SAVE ~$5.20

Add to Wish List
FREE Standard Shipping!


Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title