How To Write a Marketing Plan for Health Care Organizations

1st Edition

William Winston

Routledge
Published January 1, 1985
Reference - 184 Pages
ISBN 9780866564502 - CAT# HW10863

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Summary

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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