Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

1st Edition

Howard Feiertag

Apple Academic Press
September 10, 2019 Forthcoming
Reference - 684 Pages - 1 B/W Illustrations
ISBN 9781771887892 - CAT# K413756

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Summary

Hospitality Sales and Marketing: Through a Period of Evolutions showcases a collection of the best “Sales Clinic” columns written by the author over the course of 35 years. The volume provides an eye-opening account from one of the industry’s true leaders, defining how hospitality sales have evolved from the beginning of his career till now. The articles, originally published in Hotel Management, reflect the history, development, and growth of hotel sales in the industry, which has changed so dramatically in the last 35 years. The columns cover the history of sales operations, effective techniques, growth of the fields, and the importance of the sales component of hotel operations.

Grouped by general topic, these columns provide an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field.

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