Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

1st Edition

Howard Feiertag

Apple Academic Press
Published August 29, 2019
Reference - 684 Pages - 1 B/W Illustrations
ISBN 9781771887892 - CAT# K413756

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Summary

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

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