1st Edition

Hospitality Revenue Management Concepts and Practices

Edited By Peter Szende Copyright 2021
    516 Pages 49 Color & 37 B/W Illustrations
    by Apple Academic Press

    516 Pages 49 Color & 37 B/W Illustrations
    by Apple Academic Press

    516 Pages 49 Color & 37 B/W Illustrations
    by Apple Academic Press

    This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

    The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

     

    1. Introduction to Hotel Revenue Management

    Carolyn Fredey and Roy Madhok

    2. The Fundamentals of Pricing Hotel Guest Rooms

    Carolyn Fredey and Raul Moronta

    3. Evolving Hotel Segmentation

    Roy Madhok and Theresa Doherty

    4. Key Hotel Distribution Channels

    Elyana Falk and Calvin Anderson

    5. Competitive Analysis in Hotel Revenue Management

    Theresa Doherty and Leslie Lew

    6. Hotel Revenue Forecasting and Budgeting

    Theresa Doherty and Carolyn Fredey

    7. Performance Analysis in Hotel Revenue Management

    Roy Madhok and Leslie Lew

    8. Market Data for Hotel Revenue Management

    Calvin Anderson, Elyana Falk, and Nicholas Catalfamo

    9. Restaurant Revenue Management: Basic Concepts

    Kristin V. Rohlfs

    10. Restaurant Revenue Management: Advanced Demand Management Concepts

    Kristin V. Rohlfs

    11. Restaurant Revenue Management: Advanced Supply Management Concepts

    Kristin V. Rohlfs

    12. Function Space Optimization

    Marianna Accomando and Bob Chamberlin

    13. Cruise Revenue Management

    Adam Snitzer

    14. Total Revenue Management

    Gabor Fenyves

    15. Revenue Management: Hotel Owner’s Perspective

    Jonathan Jaeger and Lambis Pahiyiannakis

    Biography

    Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

    “This textbook . . . brilliantly combines, as the title indicates, both concepts and practices, making this a single-source resource for practitioners, faculty members, and students. He has identified, hounded, and, in some cases, harassed many leading experts in their respective subject areas to deliver their expertise in a manner that expands their reach far beyond their current roles. . . . Dr. Szende has recruited outstanding industry leaders as authors and gathered the information necessary to prepare and produce this exemplary textbook on the topic that will undoubtedly be utilized by students of all varieties in universities and companies throughout our great industry.

    —From the Foreword by Barry A. N. Bloom, PhD, President and Chief Operating Officer, Xenia Hotels & Resorts, Inc.