Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Vinnie Jauhari

June 19, 2017 by Apple Academic Press
Reference - 360 Pages - 10 Color & 5 B/W Illustrations
ISBN 9781771883788 - CAT# N11663
Series: Advances in Hospitality and Tourism

was $149.95

USD$119.96

SAVE ~$29.99

Add to Wish List
SAVE 25%
When you buy 2 or more products!
See final price in shopping cart.
FREE Standard Shipping!

Features

  • Examines the diverse factors that create positive experiences for consumers
  • Provides insight into marketing and consumer behavior in the context of hospitality and tourism
  • Captures the dynamics of emerging economies
  • Presents lessons learned and best practices from across the globe

Summary

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title