Hired to Fight, Hired to Win: Hired to Fight, Hired to Win

3rd Edition

Dennis W. Johnson

Routledge
Published June 25, 2015
Textbook - 310 Pages
ISBN 9781138786363 - CAT# Y168014

For Instructors Request Inspection Copy

was $59.95

USD$47.96

SAVE ~$11.99

Add to Wish List
FREE Standard Shipping!

Summary

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. 

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title