High-Impact Sales Force Automation: A Strategic Perspective

1st Edition

Glen Petersen

CRC Press
Published April 3, 1997
Reference - 296 Pages
ISBN 9781574440935 - CAT# SL0934

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Summary

What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And in today's competitive sales climate, effective ti