Handbook of Tourist Behavior: Theory & Practice

1st Edition

Metin Kozak, Alain Decrop

Routledge
Published February 23, 2012
Reference - 268 Pages - 13 B/W Illustrations
ISBN 9780415542814 - CAT# Y138067
Series: Routledge Advances in Tourism

For Instructors Request Inspection Copy

was $57.95

USD$46.36

SAVE ~$11.59

Add to Wish List
FREE Standard Shipping!

Summary

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title