Handbook of Media Management and Economics

2nd Edition

Alan Albarran, Bozena Mierzejewska, Jaemin Jung

Published April 20, 2018
Reference - 476 Pages
ISBN 9781138729315 - CAT# Y326431
Series: Media Management and Economics Series

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Winner of the 2019 Robert Picard Book Award

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

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