Green Products: Perspectives on Innovation and Adoption

1st Edition

Joao Neiva de Figueiredo, Mauro F Guillen

Productivity Press
Published July 12, 2011
Reference - 226 Pages - 45 B/W Illustrations
ISBN 9781439854655 - CAT# K12538

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Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:

  • Sustainable tourism in the Galapagos Islands
  • The revival of battery-powered electric vehicles in Japan
  • The transition from oil dependency to sustainability in Denmark
  • The promise of sugarcane ethanol as a cleaner fuel alternative
  • Sustainable urban mass transport

Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.

Praise for the book:

... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth.
—Michael A. Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management

… should be on the shelf of every manager and educator, as resource and inspiration.
—Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability

… an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness.
—Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables