Global Strategy in the Service Industries: Dynamics, Analysis, Growth

1st Edition

Mario Glowik

Routledge
Published May 2, 2017
Textbook - 194 Pages - 61 B/W Illustrations
ISBN 9781138927933 - CAT# Y203123

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USD$54.95

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Summary

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

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