Global Media Giants

1st Edition

Benjamin Birkinbine, Rodrigo Gomez, Janet Wasko

Routledge
Published June 28, 2016
Reference - 496 Pages
ISBN 9781138927711 - CAT# Y203097

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Summary

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

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