Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location

1st Edition

Yasuyuki Motoyama

Routledge
Published November 25, 2016
Reference - 180 Pages
ISBN 9781138271401 - CAT# Y315073

For Instructors Request Inspection Copy

was $59.95

USD$47.96

SAVE ~$11.99

Currently out of stock
Add to Wish List
FREE Standard Shipping!

Summary

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title