Global Business Management: A Cross-Cultural Perspective

1st Edition

Abel Adekola, Bruno S. Sergi

Routledge
Published February 27, 2017
Reference - 327 Pages
ISBN 9781138262348 - CAT# Y314167
Series: Innovative Business Textbooks

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Summary

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.

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