Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.

1st Edition

Rob Laurens

Routledge
February 27, 2019 Forthcoming
Reference - 208 Pages - 20 B/W Illustrations
ISBN 9781138616301 - CAT# K389696

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Summary

Is your SME or mid-sized organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers?

Get fit for Digital Business will help you assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings.

This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it’s a complete framework for leaders who don’t have time for an MBA in digital business - but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you create an enterprise that is not just more productive and profitable, but also happier and healthier - leaving you and your team feeling and performing better in every department.

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