February 27, 2019 Forthcoming
Reference - 208 Pages - 20 B/W Illustrations
ISBN 9781138616301 - CAT# K389696
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Get fit for Digital Business will help you assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings.
This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it’s a complete framework for leaders who don’t have time for an MBA in digital business - but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you create an enterprise that is not just more productive and profitable, but also happier and healthier - leaving you and your team feeling and performing better in every department.
ACKNOWLEDGEMENTS, CONTENTS, FORWORD, PART I: INTRODUCTION, How did we get here? What is digital anyway? PART II: THE PROCESS; SIX STEPS TO GET FIT FOR DIGITAL BUSINESS, Step 1: Owning the moment of truth, Step 2: The fitness assessment, Step 3: Visualisation, Step 4: Warming up, Step 5: The Digital Fitness Roadmap, Step 6: Tracking progress, PART III: THE SIX COMPONENTS OF DIGITAL FITNESS, Component 1: Mindset, Commit to fit, Disrupt yourself, Get in the zone, Resistance training, Release endorphins, Plan to succeed, Component 2: Core strength, Clarity at the core, Know your audience, Know how they buy, Know the market, Know your purpose, Know your values, Component 3: Skills, Marketing and sales skills, Creative skills, Specialist skills, Inhouse skills, Soft Skills, Talent management skills, Component 4. Power, Power of the cloud, Power tools, The technology tower of power, Power to choose, Power of the team, Power of content, Component 5. Data, Define, Align, Mine, Refine, Cloud nine, Confine, Component 6. Agility, Agile, Speed, Control, Flexibility, Balance, Coordination, PART IV: GET WITH THE PROGRAMME, Time to get in shape, EPILOGUE, REFERENCES AND BIBLIOGRAPHY, INDEX