Franchising: An International Perspective

1st Edition

Frank Hoy, John Stanworth

Routledge
Published October 3, 2002
Textbook - 272 Pages
ISBN 9780415284196 - CAT# RU24690

For Instructors Request Inspection Copy

USD$80.95

Add to Wish List
FREE Standard Shipping!

Summary

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title