Forty Years an Advertising Agent: 1865-1905

1st Edition

George Presbury Rowell

Routledge
Published June 5, 2019
Reference - 506 Pages
ISBN 9780367111519 - CAT# K407106
Series: Routledge Revivals

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Summary

Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

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