Ford and the Global Strategies of Multinationals: The North American Auto Industry

1st Edition

Maria Isabel Studer Noguez

Routledge
Published October 25, 2001
Reference - 384 Pages
ISBN 9780415205795 - CAT# RU19299
Series: Routledge Studies in International Business and the World Economy

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Summary

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

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