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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
Table of Contents
1. Introduction 2. Ford Motor Company's Multi-Domestic Strategy 3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development 4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization 5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options 6. Ford's Survival Strategy 7. Ford's Global Strategy 8. Successful Bargaining in a Situation of Increasing Interdependence 9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests 10. A North American System of Production 11. Conclusion
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CHOICE – Outstanding Academic Title – Award Winner
CHOICE – 2018 Outstanding Academic Title – Award Winner
Shingo Research and Professional Publication Award Winner
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