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Food and Agricultural Marketing


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A Stakeholder Approach to Managing Food: Local, National, and Global Issues

A Stakeholder Approach to Managing Food: Local, National, and Global Issues

1st Edition

Adam Lindgreen, Martin K. Hingley, Robert J. Angell, Juliet Memery
August 17, 2016

This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to...

Market Orientation: Transforming Food and Agribusiness around the Customer

Market Orientation: Transforming Food and Agribusiness around the Customer

1st Edition

Martin Hingley, Paul Custance, Adam Lindgreen
January 28, 2010

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce....

The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply

The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply

1st Edition

Martin K. Hingley, Adam Lindgreen
June 19, 2009

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand...

The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

1st Edition

Martin K. Hingley, Adam Lindgreen
June 19, 2009

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam...

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