Focus Group Research

1st Edition

Martha Ann Carey, Jo-Ellen Asbury

Routledge
Published July 31, 2012
Reference - 118 Pages
ISBN 9781611322569 - CAT# Y288327
Series: Qualitative Essentials

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Summary

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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