Export: A Practical Guide

1st Edition

Harlaar Marlies, de Leeuw Otto

Published July 1, 2005
Textbook - 204 Pages
ISBN 9789001580025 - CAT# Y109441

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The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export". This book enlightens a practical path to a successful export.


This practice-oriented edition explains the basic criteria surrounding the export decision, including exploring the most appropriate country selection and learning how to construct a simple export plan.


Export is particularly useful for executive education and for those students who intend to run and/or manage their own companies.


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