Explorations in Critical Studies of Advertising

1st Edition

James F. Hamilton, Robert Bodle, Ezequiel Korin

Routledge
Published November 10, 2016
Reference - 284 Pages
ISBN 9781138649521 - CAT# Y228538
Series: Routledge Research in Cultural and Media Studies

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Summary

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

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