How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides:
* Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities
* Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed
'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed.
Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber
Table of Contents
Foreword; Series Preface; Prologue and Acknowledgements; 1: Patchwork: the diversities of Europeans & their business impact; 2: The legacy of the past: How national and regional differences continue to affect trade, cooperation, politics and relationships; 3: Current cultural crises, fears, fantasies & foreseeable futures; 4: Making Diversity Pay: Creating marketable value added from difference; 5: Europe on-line: the "new" economy & virtual collaboration from a cultural perspective; 6: Corporate best practice: What some European organizations are doing well to manage culture & diversity; 7: The cross-cultural transfer of best practices: learning from European and American experiences of knowledge management; 8: A change of Corporate Identity: Ethics, Integrity & Sustainability in a continent with many faces; 9: Equal Opportunities for women and men in the European Union: The case of E-Quality in Belgium; 10: Who is the European? Prognosis & recommendations; References & Resources; Appendices: 1. Seminal EU documents on diversity, 2. EuroDiversity Glossary, 3. Council of Europe