Ethnic Marketing

1st Edition

Guilherme Pires

Routledge
Published December 12, 2016
Reference - 364 Pages
ISBN 9781138832206 - CAT# Y173449

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Summary

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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