Essentials of Focus Groups

1st Edition

Martha Ann Carey, Jo-Ellen Asbury

Published January 15, 2012
Reference - 128 Pages
ISBN 9781598740479 - CAT# Y288244
Series: Qualitative Essentials

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Focus groups are prevalent in market research, health studies, and social sciences research—but how much do you really know about the process? In this volume, Carey and Asbury provide a thorough introduction to developing, implementing, and analyzing focus groups in your own research projects. The writers include information about the historical foundations of focus groups, as well as advice on how to analyze vulnerable groups and minorities within the population at large. This book is a great starting point for budding qualitative researchers looking to incorporate focus groups into their research projects.


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