Provides a step-by-step model for constructing an effective risk communication program for your facilityExplains how public perception impacts risk communicationsPresents insight from real-world examplesIdentifies techniques for gathering and evaluating information for dissemination to the mediaServes as an excellent training manual and resource document to meet corporate risk communications needsContentsForeword: Operating and Communicating a Risky BusinessIntroductionPublic Perception and the Communication Challenges of Modern IndustryRisks Inherent in Modern Industrial OperationsDeveloping a Principled Plan of ActionStep 1: Operating Legally and EthicallyCompliance With All RegulationsODOR - Another Nasty Four-Letter WordFair and Just Operating PracticesCrisis Communication PlanningLife Cycle of an EmergencyFour Major Elements of Disaster PlanningDefining a CrisisStep 2: Educating Employees on Benefits and RisksWhy Are You in Business, Anyway?Determining and Communicating the Health, Safety, and Environmental RisksPollution Prevention and Risk ReductionThe Government - Here to Help You"Demanufacturing", Industrial Ecology and Life-Cycle AnalysisStep 3: Listening and Responding to the PublicIdentifying and Communicating with Stakeholders"All You Need to Determine Risk is a Ruler"Establishing a Community Advisory PanelSubmitting to Independent ReviewsAdditional SuggestionsWhat About Activists?First Responders and Local Emergency Planning CommitteesPublic Information OfficersStep 4: Disseminating Information to the MediaEnvironmental Reporting in AmericaThe News BusinessWhat is News?Disseminating Information to the MediaWho Should SpeakWho Will Arrive First?Gathering and Evaluating InformationGuidelines for Successful News Media InterviewsTips From Behind the CameraSpeedy Release of InformationReal-World ExamplesFallout From TMIThe Cement Kiln as Waste IncineratorTurning the Tide at WTIDecommissioning a B&W Nuclear FacilityPlanning for the Worst: Risk Communication and the Federal Risk Management ProgramUnderstanding the Risk Management ProgramThe "Big Picture"Applying Risk Communication PrinciplesWorking Together for a Safer CommunityReferencesAppendix A: State Pollution Prevention OfficesAppendix B: Suggested Readings for Environmental PerspectiveAppendix C: Federal and State Emergency Management OfficesAppendix D: Risk Management Plan (RMP) FormAppendix E: Example of "Air-Dispersion Modeling" Fact SheetAppendix F: Questions and Responses for RMPsIndex
A public meeting with angry residents and eager reporters is a common feature on the local news. Whether addressing environmental, or other issues, the experience for the board members, consultants, and specialists at these meetings ranges from uncomfortable to nightmarish. The issues discussed in these meetings usually stem from years of community disappointment, mistrust, fears, factions, political or social positioning, or all of the above.
Industry faces a labyrinth of environmental and business regulations, and unique challenges in dealing with the public and the media. Environmental Risk Communication serves as a guide to understanding and complying with the Federal Risk Management Program and applying risk management and communication principles to daily plant operations. This book also helps Risk Management Plan (RMP) facilities successfully meet the new Federal requirements for public disclosure of RMP offsite consequence analysis results and provides techniques for communicating effectively during environmental emergencies.
Written in a straight-forward, no-nonsense style the book presents concise informative chapters, flow diagrams, checklists, and a thorough index. The authors present step-by-step instruction on developing a principled plan of action that generates open communications. CEOs, Corporate Communications Specialists, Plant Managers, Environmental Compliance Supervisors, Health and Safety Officers, Environmental Scientists and Engineers, and Consultants will benefit from Environmental Risk Communication.
Table of Contents
Foreword: Operating and Communicating a Risky Business
Public Perception and the Communication Challenges of Modern Industry
Risks Inherent in Modern Industrial Operations
Developing a Principled Plan of Action
Step 1: Operating Legally and Ethically
Compliance With All Regulations
ODOR - Another Nasty Four-Letter Word
Fair and Just Operating Practices
Crisis Communication Planning
Life Cycle of an Emergency
Four Major Elements of Disaster Planning
Defining a Crisis
Step 2: Educating Employees on Benefits and Risks
Why Are You in Business, Anyway?
Determining and Communicating the Health, Safety, and Environmental Risks
Pollution Prevention and Risk Reduction
The Government - Here to Help You
"Demanufacturing", Industrial Ecology and Life-Cycle Analysis
Step 3: Listening and Responding to the Public
Identifying and Communicating with Stakeholders
"All You Need to Determine Risk is a Ruler"
Establishing a Community Advisory Panel
Submitting to Independent Reviews
What About Activists?
First Responders and Local Emergency Planning Committees
Public Information Officers
Step 4: Disseminating Information to the Media
Environmental Reporting in America
The News Business
What is News?
Disseminating Information to the Media
Who Should Speak
Who Will Arrive First?
Gathering and Evaluating Information
Guidelines for Successful News Media Interviews
Tips From Behind the Camera
Speedy Release of Information
Fallout From TMI
The Cement Kiln as Waste Incinerator
Turning the Tide at WTI
Decommissioning a B&W Nuclear Facility
Planning for the Worst: Risk Communication and the Federal Risk Management Program
Understanding the Risk Management Program
The "Big Picture"
Applying Risk Communication Principles
Working Together for a Safer Community
Appendix A: State Pollution Prevention Offices
Appendix B: Suggested Readings for Environmental Perspective
Appendix C: Federal and State Emergency Management Offices
Appendix D: Risk Management Plan (RMP) Form
Appendix E: Example of "Air-Dispersion Modeling" Fact Sheet
Appendix F: Questions and Responses for RMPs
"...a well written and easy to follow book for any professional in the industrial environmental, safety, or public relations field...Mr. Sadar is very knowledgeable and his teaching skills are evident...This book could help the "specialist" who handles multiple responsibilities for a company to focus when writing and implementing a Risk Communication Program." -Conrad J. Sobczak, Environmental/Safety Specialist, The Plastek Group
"This is the first place you should go before preparing to release your RMP results. The authors' point out the errors others have made, and lay the groundwork for you to not make the same mistake. I would recommend this book to anyone, but especially to those who normally have little public/media contact."-Dick Baker, Environmental Compliance Supervisor, Arizona Chemical