Entrepreneurship in a Global Context

1st Edition

Sue Birley, Ian Macmillan

Published February 20, 1997
Reference - 204 Pages
ISBN 9780415131322 - CAT# RU14083
Series: Routledge Studies in International Business and the World Economy

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Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job satisfaction and franchising.

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