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First published in 1991, this book consists of twelve papers, all specifically written for this volume, and an Introduction which maps out some of the key conceptual and theoretical issues raised by the phenomenon. The first group of papers draws upon and analyses the political claims made on behalf of enterprise culture. The papers in the second section explore the international dimension of enterprise culture. The final section is devoted to a consideration of the role of consumers in an enterprise culture.
Table of Contents
Introduction: Starship Britain or universal enterprise? Part One: Political representations of enterprise 1. Freeing the spirit of enterprise: the genesis and development of the concept of enterprise culture 2. What might we mean by 'enterprise discourse'? 3. The rhetoric of enterprise 4. Reforming the self: enterprise and the characters of Thatcherism Part Two: Enterprise culture in different contexts 5. Enterprise culture and management education in France: sociolinguistic perspectives 6. A Thatcher export phenomenon? The enterprise culture in Eastern Europe 7. British enterprise culture and German Kulturgesellschaft 8. Post-fordism and enterprise culture: flexibility, autonomy and changes in economic organization Part three: Market values and consumer sovereignty 9. The priviledge of the producer 10. Design in enterprise culture: design for whose profit? 11. Justice enters the marketplace: enterprise culture and the provision of legal services 12. Consumer sovereignty and the integrity of practices
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