Emotion and Reason in Consumer Behavior

1st Edition

Arjun Chaudhuri

Routledge
Published January 9, 2006
Reference - 182 Pages
ISBN 9780750679763 - CAT# Y127956

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Summary

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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