3rd Edition

Electronic Media Criticism Applied Perspectives

By Peter B. Orlik Copyright 2009
    560 Pages
    by Routledge

    558 Pages
    by Routledge

    Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

    Chapter 1 The Essence of Criticism

    Chapter 2 Critical Functions
    Chapter 3 Criticism and the Communication Process
    Chapter 4 Knowledge Processing
    Chapter 5 Tonal and Talent Ingredients
    Chapter 6 Stage-Molding Ingredients
    Chapter 7 Business Gratifications
    Chapter 8 Audience Gratifications
    Chapter 9 Depiction Analysis
    Chapter 10 Structural Analysis
    Chapter 11 Probing Ethics and Values
    Chapter 12 Aesthetics and Art
    Chapter 13 The Logic of Aesthetic Form
    Chapter 14 Reality Programming
    Chapter 15 Composite Criticism
    Appendix A Specimen Scripts
    Appendix B Suggested Exercises

    Biography

    Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.