Electronic Customer Relationship Management

1st Edition

Jerry Fjermestad, Nicholas C Robertson Jr

Routledge
Published June 17, 2016
Reference - 224 Pages
ISBN 9781138692800 - CAT# Y286460

For Instructors Request Inspection Copy

USD$59.95

Add to Wish List
FREE Standard Shipping!

Summary

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title