Editing: The Design of Rhetoric

1st Edition

Sam Dragga, Gwendolyn Gong

Published June 15, 1989
Reference - 232 Pages
ISBN 9780895030597 - CAT# Y316816
Series: Baywood's Technical Communications

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This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.


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