Doing Business in Korea

1st Edition

Fabian Jintae Froese

Published September 2, 2019
Reference - 208 Pages - 25 B/W Illustrations
ISBN 9781138549449 - CAT# K375969

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Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense interest of both academics and practitioners in the business opportunities in Korea, this book provides a comprehensive overview of doing business in Korea and recommendations on how foreign companies and individuals can succeed in this market.

This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea. This is a must-read for anyone interested in or already doing business in Korea.


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