Digitalizing Consumption: How devices shape consumer culture

1st Edition

Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum

Routledge
Published June 5, 2017
Reference - 254 Pages - 31 B/W Illustrations
ISBN 9781138124899 - CAT# Y214735
Series: Routledge Interpretive Marketing Research

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Summary

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption.

Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

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