Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems

1st Edition

Zvezdan Vukanović, Mike Friedrichsen, Milivoje Pavlovic

February 28, 2019 Forthcoming
Reference - 144 Pages - 9 B/W Illustrations
ISBN 9781138370128 - CAT# K397252
Series: World Politics and Dialogues of Civilizations

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Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal, from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry including new technologies, multi-platform distributions, and advertising models.

This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect the internal as well as external environment of media companies and industries as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the US, Europe and Asia in the fields of digital convergence, broadband, media and ICT business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake, and what forces drive and constrain them in global hypercompetitive markets. Ultimately it aims relatedly to facilitate high academic, business and professional standards.

This text will be of key interest to scholars, students, business and industry practitioners in digital media, media management, international business, media economics, media policy, and more broadly to the cultural industries, strategic management, business studies and marketing.

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