Zvezdan Vukanović, Mike Friedrichsen, Milivoje Pavlovic
February 28, 2019 Forthcoming
Reference - 144 Pages - 9 B/W Illustrations
ISBN 9781138370128 - CAT# K397252
Series: World Politics and Dialogues of Civilizations
SAVE ~$28.00 on each
Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal, from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry including new technologies, multi-platform distributions, and advertising models.
This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect the internal as well as external environment of media companies and industries as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the US, Europe and Asia in the fields of digital convergence, broadband, media and ICT business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake, and what forces drive and constrain them in global hypercompetitive markets. Ultimately it aims relatedly to facilitate high academic, business and professional standards.
This text will be of key interest to scholars, students, business and industry practitioners in digital media, media management, international business, media economics, media policy, and more broadly to the cultural industries, strategic management, business studies and marketing.
1. Economic and Social Patterns in the Adoption of New Media [John Carey]
2. Change of Society by Globalization: The Intercultural and Sociocultural Impact of Globalization on Individual Sectors [Mike Friedrichsen]
3. The Paradigm Shift: From Static to Dynamic Media Business Model [Zvezdan Vukanović]
4. Ten Global Trends: A Review of References on the Future of IT, Media and Cultural Industries [José M. Álvarez-Monzoncillo, Guillermo de Haro, and Javier López-Villanueva]
5. How Important Can Content Management be to a Radio Company? A Case Study of RTP and Rádio Renascença [Miriam Rodríguez Pallares and Paulo Faustino]
6. Different Uses of Marketing Tools Facebook and Tweet by Greek Politicians During Elections [Vagia Mochla and George Tsourvakas]
7. New Economy – The Brain Economy [Tatjana Dragičević Radičević and Milica Nestorović]