Digital Type Design for Branding: Designing Letters from Their Source

Stephen Boss

February 13, 2018 by Chapman and Hall/CRC
Reference - 224 Pages - 225 Color Illustrations
ISBN 9780815365532 - CAT# K336423

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  • A how-to resource for designers to referencee while designing letterforms
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.


Winsor McCay: His Life and Art is now back in print in a new expanded and revised edition. This classic biography, long unavailable, chronicles the life and times of one of America's most influential masters of both the comic strip and the animated cartoon, Winsor McCay (1867-1934). From his Michigan childhood and his early career as an illustrator in the Midwest, McCay rose to international fame at The New York Herald, as the creator of the innovative and imaginative comic strips Dreams of the Rarebit Fiend and Little Nemo in Slumberland. McCay built upon the popularity of his comic strips by creating more than a dozen beautifully crafted animated films, such as Little Nemo (1911) and Gertie the Dinosaur (1914), which are among the earliest examples of personality animation.

For this updated edition, John Canemaker incorporates new details about McCay’s life and colorful career, for an insightful look at an American original.


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