Digital Type Design for Branding: Designing Letters from Their Source

1st Edition

Stephen Boss

Chapman and Hall/CRC
Published January 18, 2018
Reference - 224 Pages - 225 Color Illustrations
ISBN 9780815365532 - CAT# K336423

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Summary

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

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