Digital Business and Sustainable Development: Asian Perspectives

1st Edition

Yongrok Choi

Routledge
Published March 14, 2017
Reference - 176 Pages - 35 B/W Illustrations
ISBN 9781138189546 - CAT# Y226490
Series: Routledge Frontiers of Business Management

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Summary

The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies. The Internet revolution has also shifted our society from a government- and company-led economy to a ‘netizen’- and consumer-led business world.

This book enlightens us on why a harmonized participation of traditional network members or interested groups is necessary and how we can create values from diverse fields of interests and objectives, including the corporate social responsibility (CSR) and eco-friendly productivity.

Digital Business and Sustainable Development integrates the platforms from these two fields of study based on the comparative analysis of Asian and other developing countries.

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