Digital Business: Concepts and strategies

2nd Edition

Eloise Coupey

Routledge
Published September 9, 2004
Textbook - 464 Pages
ISBN 9780131400979 - CAT# Y231738

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Summary

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

  • How do you succeed in the digital business environment?
  • How do you make the transition from offline to online?
  • What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

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