Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both clients and themselves.
Detailed case studies across a wide variety of professional services industries offer valuable insights into world leading practice in the field.
He examines key client programs, and how to create deeper knowledge-based relationships through these. He discusses in detail the collaborative technologies available today and how they can be used in client relationships, along with managing portfolios of communications channels. He also discusses firm-wide relationship management, leading relationship teams, and value-based pricing for knowledge-based client relationships. This is done by presenting underlying theoretical framework, a variety of tools for structuring relationships and presenting knowledge to clients, and numerous case studies and examples of firms which have implemented these concepts successfully.
Table of Contents
Part 1: Client Leadership
1 Leading Your Clients: Developing Knowledge-Based Relationships
2 The Future of Professional Services: Differentiation in Rapidly Changing
Part 2: Adding Value with Knowledge
3 Adding Value to Information: From Information to Knowledge
4 Adding Value to Client Decision-Making: Better Strategic, Line, and Portfolio
5 Adding Value to Client Capabilities: Enhancing Processes and Skills
Part 3: Implementation
6 Enhancing Client Relationship Capabilities: Implementing Key Client Programs
7 Platforms to Channels: Implementing Communication Portfolios
8 Firm-Wide Relationship Management: Structuring Client Contact
9 Leading Relationship Teams: Creating Consistent Communication
10 Co-Creating Value: Building Partnerships and Developing Knowledge
11 Value-Based Pricing: Implementing New Revenue Models
12 Taking Action: Leading Your Clients in the Knowledge Economy
Appendix: The Nature of Mental Models: How People Acquire Knowledge