Mary Haropoulou, Clive Smallman
January 8, 2019 Forthcoming
Reference - 192 Pages - 37 B/W Illustrations
ISBN 9781138855052 - CAT# Y177184
Series: Routledge Advances in Management and Business Studies
SAVE ~$32.00 on each
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business which manufactures high-end carpet yarn.
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
1. Sustainability, Decision-making and New Product Development
2. Theory in Decision-making, New Product Development and Sustainability
3. Methods for Following the Practice of Small Business Management
4. Observations on Decision-making, New Product Development and Sustainability in a Small Business
5. Theoretical Perspectives on Decision-making, New Product Development and Sustainability in a Small Business
'This book addresses an important issue: how can business become more sustainable? It goes beyond a purely academic focus to show how theorizing the concept of sustainability can help organizations learn and improve their business operations. In switching the focus on the value chain from simply the efficient supply of raw materials to include the ecological and social impacts, the authors both deepen and broaden what it means to be sustainable. Using an in-depth case study, they draw important conclusions for businesses that want to be sustainably and financially successful. There is much to be learned from their study.' — Cynthia Hardy, Laureate Professor of Management, University of Melbourne